JIAN CHOI

Visual Direction · Photography · Design · Branding · Content Creation



I explore the world through photography, film, and design.
Expanding fragments of everyday life into sensorial experiences, I build new narratives.
My work seeks to create a sincere visual language that connects people and the world.
Based in Seoul, South Korea.

For inquiries please get in touch through jianchoi@gmail.com



AOESAK
0125’ SCENT LINE  VISUAL DIRECTING
Visual Planning & Direction
Film Production — Teaser · Campaign · Editorial
Photography — Product & Nature · Seongsu Store Space

0224’ FABRIC LINE  ARTICLE FILM
Artist Interview Film
03CERAMIC  OBJECT  DESIGN
Scent Object
Tea Ceremony

SHOP AMOMENTO

01VISUAL PRODUCTION
Offline Store Visual
Film Shooting & Edit02EDITORIAL & DESIGN
Editorial Layout Design
Digital Content Design

JIAN CHOI
+82 10 5810 9605

© 2025 JIAN CHOI. All rights reserved.
Additional works can be found on the official Instagram account of the brands during my tenure.

06
Product & Nature  Photography   

 Vitalism: Haze Running

Keywords생기 · 활력 · 몽환적
Concept Intent향의 무드 키워드와 향조 노트를 기반으로, 각 향을 상징하는 자연물을 선택해 제품과 함께 프랍 스타일링했다.
이를 통해 제품 + 자연물의 조합 속에서 향이 가진 분위기와 서사를 직관적으로 시각화하였다.Role
기획 · 현장 디렉팅 · 프랍 스타일링